For this Xbox campaign, I adapted 24 TVCs (12 assets having both a 15 second and 30 second versions) for social media. Resizing and reformatting them into 1:1 and 9:16 edits. I also updated the animated endframes with After Effects, and creating bespoke animations tailored to TikTok and Instagram Reels UI. This resulted in a total of 96 assets delivered. Along side this all assets needed to be editable for translation requiring careful construction of the After Effects and Premiere Pro Projects.